Keller (Kavin Lane); Parameswaran (Ambi M G); Jacob (Isaac)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - - Dorling Kindersley Ltd. 2015
Paper
9789332542204
Strategic Management
65 KEL
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - - Dorling Kindersley Ltd. 2015
Paper
9789332542204
Strategic Management
65 KEL