Kim (W Chan); Mauborgne (Renee)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Harvard Business School Press 2015
Paper
9781625274496
Marketing Management
658.8 KIM
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Harvard Business School Press 2015
Paper
9781625274496
Marketing Management
658.8 KIM