"Integrated Advertising, Promotion, and Marketing Communications" (Record no. 102999)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00540nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181205s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow (Kenneth E); Baack (Donald) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator term | AUTHOR |
| 245 #0 - TITLE STATEMENT | |
| Title | "Integrated Advertising, Promotion, and Marketing Communications" |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | Prentice Hall Of India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | CD(BOOK) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | Paper Pack |
| 300 ## - PHYSICAL DESCRIPTION | |
| Size of unit | NO |
| 365 ## - TRADE PRICE | |
| Price amount | 0 |
| 365 ## - TRADE PRICE | |
| Price amount | 0 |
| 365 ## - TRADE PRICE | |
| Unit of pricing | 1 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 39582 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 3782 / 28.08.2006 |
| -- | 0 |
| -- | Purchase |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | Not For Loan | Kumaraguru College of Technology | Kumaraguru College of Technology | DL-KCTBS | 2006-08-22 | TBH Publishers & Distributors"No. 88, N.G.Narayana Swamy Street,New Siddhapudur,Coimbatore,Tamilnadu,India-641 044,0422 2520491, [email protected]" | 2006-08-22 | 659.1 CLO | N 3016 | 2018-12-06 | 2018-12-06 | Books | MBA |