| 000 -LEADER |
|---|
| fixed length control field |
00557nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
81-315-016-0 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota (Michael R); Ronkainer (Llkka A) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
AUTHOR |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
International Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2008 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
Cenage Learning India Pvt. Ltd |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Paper |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Accompanying material |
Paper Pack |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Size of unit |
NO |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
0 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
0 |
| 365 ## - TRADE PRICE |
|---|
| Unit of pricing |
1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
0 |
| -- |
GIFT |
