| 000 -LEADER |
|---|
| fixed length control field |
00547nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220305s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131528532 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.811 SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma (Dheeraj) |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumer Behavior : A Managerial Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Cengage Learning India Pvt.Ltd |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
554 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Paper Pack |
| 563 ## - BINDING INFORMATION |
|---|
| Binding note |
Paper Pack |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer Behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mittal (Banwari) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth (Jagdish) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
