Advertising Concepts And Cases (Record no. 35329)

000 -LEADER
fixed length control field 00527nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181205s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7881-243-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.1 PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parthasarathy (V)
100 ## - MAIN ENTRY--PERSONAL NAME
Relator term AUTHOR
245 #0 - TITLE STATEMENT
Title Advertising Concepts And Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Hyderabad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 0
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. ICFAI Press
300 ## - PHYSICAL DESCRIPTION
Other physical details PAPER PACK
300 ## - PHYSICAL DESCRIPTION
Accompanying material Paper Pack
300 ## - PHYSICAL DESCRIPTION
Size of unit NO
365 ## - TRADE PRICE
Price amount 0
365 ## - TRADE PRICE
Price amount 300
365 ## - TRADE PRICE
Unit of pricing 1
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note 50
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 0
-- Purchase
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type Public note
        Kumaraguru College of Technology Kumaraguru College of Technology MGCL Shelf No 1005-1011 2005-01-05 ICFAI University Press"550/8, D.B.Road, R.S.Puram,Coimbatore - 2" 300.00 2005-01-05 658.1 PAR 35322 2018-12-05 2018-12-05 Books MBA

Visitor Number: