| 000 -LEADER |
|---|
| fixed length control field |
00705nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-7494-5380-0 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Williams (Alison); Mullin (Roddy) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
AUTHOR |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing face-to-face Direct Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2008 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
Kogan Page Ltd. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Paper |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Accompanying material |
Paper Pack |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Size of unit |
NO |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
0 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
325 |
| 365 ## - TRADE PRICE |
|---|
| Unit of pricing |
1 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
22.5 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2959 / 17/02/2009 |
| -- |
0 |
| -- |
Purchase |
