Consumer Behavior: Real-Life Applications for Marketing Managers (Record no. 70259)

000 -LEADER
fixed length control field 00507nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191125s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789380381114
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title 18+629
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.811 LAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lantos (Geoffrey P)
245 #0 - TITLE STATEMENT
Title Consumer Behavior: Real-Life Applications for Marketing Managers
250 ## - EDITION STATEMENT
-- 0
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Yes Dee Publishing Pvt Ltd,
Date of publication, distribution, etc. 18+629
365 ## - TRADE PRICE
Price amount 995
Unit of pricing Rupees
563 ## - BINDING INFORMATION
Binding note Paper Pack
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- SINV00446 Dt:28/05/2012
-- 0
-- Purchase
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Public note
        Kumaraguru College of Technology Kumaraguru College of Technology MGCL Shelf No 1059 2012-07-24 TBH Publishers & Distributors"No. 88, N.G.Narayana Swamy Street,New Siddhapudur,Coimbatore,Tamilnadu,India-641 044,0422 2520491, [email protected]" 995.00 2012-07-24 1 658.811 LAN 70252 2023-08-07 2023-08-07 2018-12-06 Books MBA

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