Strategic Brand Management : Building, Measuring, and Managing Brand Equity
by Keller (Kavin Lane)
Published by : Prentice Hall Of India Pvt. Ltd. Physical details: 714 ISBN:9788131719770.
Subject(s):
Materials and Brand Management
Year: 2009
Item type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Kumaraguru College of Technology | 658.7 KEL (Browse shelf) | Available | MBA | Z 18051 |
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