Blue Ocean Strategy: How to create uncontested Market Space and make the competition Irrelevant
by Kim (Chan K)
Additional authors:
Mauborgne (Renee)
Published by :
Harvard Business Review Press
Physical details: 287 Hard Pack
ISBN:9781625274496.
Subject(s):
Marketing Management
Year: 2015
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 658.8 KIM (Browse shelf) | Available | MBA | 90300 |
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