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Blue Ocean Strategy: How to create uncontested Market Space and make the competition Irrelevant

Additional authors: Mauborgne (Renee)

Published by : Harvard Business Review Press Physical details: 287 Hard Pack ISBN:9781625274496.

Subject(s): Marketing Management

Year: 2015

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.8 KIM (Browse shelf)	Available	MBA		90301

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