Strategic Brand Management :Building, Measuring, and Managing Brand Equity
by Keller (Kevin Lane)
Edition statement:5 Published by : Pearson (Delhi) Physical details: 642 Paper Back ISBN:9789353946135.
Subject(s):
Strategic Management
Year: 2022
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 65 KEL (Browse shelf) | Available | MBA | 91040 |
Paper Back
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