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Advertising and IMC: Principles & Practice

Additional authors: Mitchell (Nancy) | Wood (Charles)

Edition statement:11 Published by : Pearson India Education Services Pvt Ltd (UP) Physical details: 664 Paper Back ISBN:9789390394937.

Subject(s): Advertising

Year: 2022

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	659.1 MOR (Browse shelf)	Available	MBA		91673

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Previous	659.1 MAT Advertising Management : Text and Cases	659.1 MIL You Tube for Business: Online Video Marketing for Any Business	659.1 MOR Advertising & IMC :Principles & Practice	659.1 MOR Advertising and IMC: Principles & Practice	659.1 NAR Advertising, Selling and Promotion	659.1 NEW 22 Irrefutable Laws of Advertising: And When to Violate Them	659.1 O'G Advertising and Integrated Brand Promotion	Next

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