Strategic Brand Management :New Approaches To Creating and Evaluating Brand Equity
by Kapferer (Jean-Noel)
Published by : Global Business Press (London) Physical details: 230 Hard Back ISBN:9788172400484.
Subject(s):
Strategic Management
Year: 1994
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 65 KAP (Browse shelf) | Available | MBA | Z 18683 |
Hard Back
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