Managing Consumers as Investments: The Strategic Value of Customers in the Long Run
by Gupta (Su); Lehmann (Donald R)
ISBN:81-297-0902-3.
Subject(s):
Consumer Behaviour
Year: 2005
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 658.811 GUP (Browse shelf) | Available | MBA | 38462 |
22.5
Consumer Behaviour
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