Strategic Advertising Management
by Percy (Larry); Elliott (Richard)
Edition statement:2 ISBN:0-19-927489-4.
Subject(s):
Strategic Advertising Management
Year: 2005
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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Kumaraguru College of Technology | 659.1 PER (Browse shelf) | Available | MBA | 39344 |
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| 659.1 PAR Media Planning: Concepts and Experiences | 659.1 PAR Television Medium: Trends and Cases | 659.1 PAR The Changing Face of Advertising | 659.1 PER Strategic Advertising Management | 659.1 RED Media Organization Management: (Balancing on the Wire: The Art of Managing Media Organizations) | 659.1 SAT BLOGS: Emerging Communication Media | 659.1 SAT A-Z Advertising |
22.5
Strategic Advertising Management
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