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18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building

ISBN:0-7619-9656-7.

Subject(s): Brand

Year: 2003

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.7 KAP (Browse shelf)	Available	MBA		39390

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Previous	658.7 KAN Brand India: An Evaluation	658.7 KAP 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers	658.7 KAP 9 Brand Shaastras	658.7 KAP 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building	658.7 KAP 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumers	658.7 KAP Brand Imitation	658.7 KAP Brand Segmentation: Seven Strategies for Effective Segmentation	Next