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"Strategic Brand Management: Building, Measuring, and Managing Brand Equity"

by Keller (Kavin Lane)
Edition statement:2 ISBN:81-7758-487-1. Year: 2006
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Item type Current location Call number Status Notes Date due Barcode
Books Books Kumaraguru College of Technology
658.7 KEL (Browse shelf) Available MBA 39616

22.5

Strategic Brand Management

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