"Strategic Brand Management: Building, Measuring, and Managing Brand Equity"
by Keller (Kavin Lane)
Edition statement:2 ISBN:81-7758-487-1.
Subject(s):
Strategic Brand Management
Year: 2006
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 658.7 KEL (Browse shelf) | Available | MBA | 39617 |
22.5
Strategic Brand Management
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