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Brand Segmentation: Seven Strategies for Effective Segmentation

by Kapoor (Jagdeep)

ISBN:1-403-92861-4.

Subject(s): Brand

Year: 2006

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.7 KAP (Browse shelf)	Available	MBA		41676

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Previous	658.7 KAP 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building	658.7 KAP 24 Brand Mantras: Finding a Place in the Minds and Heart of Consumers	658.7 KAP Brand Imitation	658.7 KAP Brand Segmentation: Seven Strategies for Effective Segmentation	658.7 KAP 27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands	658.7 KAP 27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands	658.7 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	Next

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