"Strategic Brand Management: Building Measuring, and Managing Brand Equity"
by Keller (Kevin Lane)
Edition statement:2 ISBN:81-203-2309-2. Year: 2004Item type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Kumaraguru College of Technology | 658.7 KEL (Browse shelf) | Available | MBA | 42151 |
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22.5
Materials Management ; Strategic Brand Management
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