"Services Marketing: People, Technology, Strategy"
by Lovelock (Christopher); Wirtz (Jochen); Chatterjee (Jayanta)
Edition statement:5th ISBN:81-7758-450-2.
Subject(s):
Marketing Management
Year: 2006
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 658.8 LOV (Browse shelf) | Available | MBA | 43577 |
22.5
Marketing Management
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