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Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behaviour

by Danziger (Pamela N)

ISBN:0-7931-8602-1.

Subject(s): Sales Management

Year: 2004

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.811 DAN (Browse shelf)	Available	MBA		46064

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Previous	658.811 CHA Customer Relationship Management: an Indian Perspective	658.811 CHA Thorns to Competition	658.811 DAL Select Selling: Strategies to Win Customers by Defining the Ultimate Target Profile & Discovering What They Really Want	658.811 DAN Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behaviour	658.811 DAV Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success	658.811 DAV Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success	658.811 DAV Salesmanship and Publicity	Next

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Sales Management

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