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"Strategic Brand Management : Building, Measuring, and Managing Brand Equity"

by Keller (Kavin Lane)

Edition statement:2 ISBN:81-203-2309-4. Year: 2007

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.7 KEL (Browse shelf)	Checked out	MBA	2019-12-20	46177

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