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Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

by Gibbs (Richard); Humphries (Andrew)
Published by : Kogan Page India Pvt Ltd ISBN:9780749457181.
Subject(s): Marketing Management
Year: 12
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Item type Current location Call number Status Notes Date due Barcode
Books Books Kumaraguru College of Technology
658.8 GIB (Browse shelf) Available MBA 51167

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