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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

by Kotler (Philip); Trias De Bes (Fernando)

Published by : John Wiley & Sons ISBN:8126508582.

Subject(s): Marketing Management

Year: 16

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.8 KOT (Browse shelf)	Available	MBA		53469

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