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Principles of Marketing

by Mcdaniel (Carl); Lamb (Charles W); Hair (Joseph F)

Published by : Cengage Learning India Private Ltd ISBN:8131509826.

Subject(s): Marketing Management

Year: 600

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.8 MCD (Browse shelf)	Available	MBA		53567

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Previous	658.8 MC International Marketing : Consuming Globally Thinking Locally	658.8 MCC Applications in Basic Marketing: Clipping from the Popular Business Press	658.8 MCD Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy	658.8 MCD Principles of Marketing	658.8 MCD Marketing Accountability: How to Measure Marketing Effectiveness	658.8 MCD Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness	658.8 MCD Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness	Next

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