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Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch (George E); Belch (Michael A); Purani (Keyoor)
Published by : Tata Mcgraw Hill Publishing Co. Ltd. ISBN:70144965.
Subject(s): Advertising
Year: 1075
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Item type Current location Call number Status Notes Date due Barcode
Books Books Kumaraguru College of Technology
659.1 BEL (Browse shelf) Available MBA 53769

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