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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Keller (Kevin Lane)

Published by : Dorling Kindersley Ltd. ISBN:8131719770.

Subject(s): Materials and Brand Management

Year: 21

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.7 KEL (Browse shelf)	Available	FT		56189

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