Database Marketing : Analyzing and Managing Customers
by Blattberg (Robert C); Kim (Byung-Do); Neslin (Scott A)
Published by : Springer (India) P. Ltd., ISBN:8184893847.
Subject(s):
Marketing Management
Year: 24
Item type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Kumaraguru College of Technology | 658.8 BLA (Browse shelf) | Available | MBA | 56315 |
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