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Database Marketing : Analyzing and Managing Customers

by Blattberg (Robert C); Kim (Byung-Do); Neslin (Scott A)
Published by : Springer (India) P. Ltd., ISBN:8184893847.
Subject(s): Marketing Management
Year: 24
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Item type Current location Call number Status Notes Date due Barcode
Books Books Kumaraguru College of Technology
658.8 BLA (Browse shelf) Available MBA 56315

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