Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
by Mcdonald (Malcolm); Mouncey (Peter)
Published by : Kogan Page Ltd. ISBN:9780749462635.
Subject(s):
Marketing Management
Year: 8
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 658.8 MCD (Browse shelf) | Available | MBA | 69465 |
Paper Pack
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