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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Mcdonald (Malcolm); Mouncey (Peter)

Published by : Kogan Page Ltd. ISBN:9780749462635.

Subject(s): Marketing Management

Year: 9

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.8 MCD (Browse shelf)	Available	MBA		70187

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