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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Keller (Kavin Lane); Parameswaran (Ambi M G); Jacob (Isaac)

Published by : Dorling Kindersley Ltd. ISBN:9789332542204.

Subject(s): Strategic Management

Year: 2015

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	65 KEL (Browse shelf)	Available	MBA		85854

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