Strategic Brand Management: Building, Measuring, and Managing Brand Equity
by Keller (Kavin Lane); Parameswaran (Ambi M G); Jacob (Isaac)
Published by : Dorling Kindersley Ltd. ISBN:9789332542204.
Subject(s):
Strategic Management
Year: 2015
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 65 KEL (Browse shelf) | Available | MBA | 85855 |
Paper
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