Services Marketing: Integrating Customer Focus Across the Firm
by Zeithaml (Valarie A); Bitner (Mary J O); Gremler (Dwayne D) et al.
Published by : Mcgraw Hill Education (India) Private Limited ISBN:9781259026812.
Subject(s):
Marketing Management
Year: 2016
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Kumaraguru College of Technology | 658.8 ZEI (Browse shelf) | Available | MBA | 86615 |
Paper
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