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21. "Marketing Management: Planning, Implementation and Control"

by Ramaswamy (V S); Namakumari (S) | [AUTHOR].

Edition: 3Publisher: 2002; Macmillan India LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 RAM.

22. Marketing Management

by Czinkota (Michael R); Kotabe (Masaaki) | [AUTHOR].

Edition: 2Publisher: 2002; Vikas Publishing HouseAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CZI.

23. Marketing Management

by Czinkota (Michael R); Kotabe (Masaaki) | [AUTHOR].

Edition: 2Publisher: 2002; Vikas Publishing HouseAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CZI.

24. Marketing Management

by Czinkota (Michael R); Kotabe (Masaaki) | [AUTHOR].

Edition: 2Publisher: 2002; Vikas Publishing HouseAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CZI.

25. Marketing: Creating and Keeping Customers in an e-commerce world

by Zikmund (William G); Damico (Michael) | [AUTHOR].

Edition: 7Publisher: 2001; Thomson Asia Pvt. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ZIK.

26. Marketing: Creating and Keeping Customers in an e-commerce world

by Zikmund (William G); Damico (Michael) | [AUTHOR].

Edition: 7Publisher: 2001; Thomson Asia Pvt. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ZIK.

27. Marketing: Creating and Keeping Customers in an e-commerce world

by Zikmund (William G); Damico (Michael) | [AUTHOR].

Edition: 7Publisher: 2001; Thomson Asia Pvt. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ZIK.

28. Marketing: Creating and Keeping Customers in an e-commerce world

by Zikmund (William G); Damico (Michael) | [AUTHOR].

Edition: 7Publisher: 2001; Thomson Asia Pvt. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ZIK.

29. Export Marketing

by Rathor (B S); Rathor (J S) | [AUTHOR].

Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 RAT.

30. Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

by Nykiel (Ronald A) | [AUTHOR].

Publisher: 2005; Atlantic Publishers And DistributorsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 NYK.

31. Best Practices in Personal Marketing for Professionals

by Boress (Allen); Cummings (Michael) | [AUTHOR].

Publisher: 2005; Macmillan India LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BOR.

32. Rural Marketing: Thrust and Challenges

by Samiuddin Ed | [AUTHOR].

Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SAM.

33. Rural Marketing: Concepts & Practices

by Acharyulu (A V Ramana) | [AUTHOR].

Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ACH.

34. From Idea to Profit: How to Matket Innovative Products and services

by Jolly (Adam) Ed | [AUTHOR].

Publisher: 2005; Kogan Page IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JOL.

35. Best Practices in Personal Marketing for Professionals

by Boress (Allen); Cummings (Michael) | [AUTHOR].

Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BOR.

36. Event Marketing and Management

by Gaur (Sanjaya Singh); Saggere (Sanjay V) | [AUTHOR].

Publisher: 2004; Vikas Publishing House Pvt. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GAU.

37. Cases in Global Marketing Strategies

by Jeannet (Jean-Pierre); Hennessey (H David) | [AUTHOR].

Edition: 6Publisher: 2005; Dreamtech PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JEA.

38. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

by Mahajan (Vijay) | [AUTHOR].

Publisher: 2006; Dorling KindersleyAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MAH.

39. Marketing of Services: An Indian Perspective: Text and Cases

by Gupta (S L); Ratna (V V) | [AUTHOR].

Publisher: "C - 14, DSIDC Work Centre, Jhilmil ColonyDelhi-95" ; 2005; Wisdom PublicationsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GUP.

40. Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures

by Shane (Scott A) | [AUTHOR].

Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SHA.

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