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61. Case Studies on Branding to Compete: Leading Brands and Their Strategies

by Dris (Raja Kumari John).

Publisher: ICFAI Press 5+329Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 DRI.

62. Foundations of Advertising: Theory and Practice

by Chunnawalla (S.A); Sethia (K.C).

Publisher: Himalaya Publishing House 744Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CHU.

63. Foundations of Advertising: Theory and Practice

by Chunnawalla (S.A); Sethia (K.C).

Publisher: Himalaya Publishing House 744Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CHU.

64. Advertising Sales & Promotion Management

by Chunnawalla (S.A).

Edition: Publisher: Himalaya Publishing House 533Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CHU.

65. Advertising Management: With Intergrated Brand Promotion

by O Quinn (Thomas C); Semenik (Richard J).

Publisher: Cengage Learning India Private Ltd 648Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 O'Q.

66. Advertising Management: With Intergrated Brand Promotion

by O Quinn (Thomas C); Semenik (Richard J).

Publisher: Cengage Learning India Private Ltd 648Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 O'Q.

67. Advertising Management: With Intergrated Brand Promotion

by O Quinn (Thomas C); Semenik (Richard J).

Publisher: Cengage Learning India Private Ltd 648Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 O'Q.

68. Cases in Advertising and Marketing Management: Real Situations for Tomorrows Managers

by Applegate (Edd); Johnsen (Art).

Publisher: Pinnacle, New Delhi 14+217Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 APP.

69. Cases in Advertising and Marketing Management: Real Situations for Tomorrows Managers

by Applegate (Edd); Johnsen (Art).

Publisher: Pinnacle, New Delhi 14+217Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 APP.

70. ADS to Icons: How Advertising Succeeds in Multimedia Age

by Springer (Paul).

Edition: Publisher: Kogan Page India Pvt Ltd 18+379Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 SPR.

71. AD Land: A Global History of Advertising

by Tungate (Mark).

Edition: Publisher: Kogan Page Ltd. 10+278Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 TUN.

72. Ads to Icons: How Advertising Succeeds in a Multimedia Age

by Springer (Paul).

Edition: Publisher: Kogan Page India Pvt Ltd 18+379Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 SPR.

73. You Tube for Business: Online Video Marketing for Any Business

by Miller (Michael).

Edition: Publisher: Dorling Kindersely (India) Pvt Ltd 17+289Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 MIL.

74. Vilambara Maayajaalam

by Satheesh Krishnamoorthy.

Edition: Publisher: Kizhakku Pathippagam 136Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 SAT.

75. Advertising Media Planning: A Brand Management Approach

by Kelley (Larry D); Jugenheimer (Donald W).

Publisher: Prentice Hall Of India Pvt. Ltd. 2009Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 KEL.

76. Advertising Basics: A Resource Guide for Beginners

by Vilanilam (J V); Varghese (A K).

Publisher: Response Books 2008Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 VIL.

77. Advertising Basics: A Resource Guide for Beginners

by Vilanilam (J V); Varghese (A K).

Publisher: Response Books 2008Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 VIL.

78. Advertising Basics: A Resource Guide for Beginners

by Vilanilam (J V); Varghese (A K).

Publisher: Response Books 2008Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 VIL.

79. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch (George E); Belch (Michael A); Purani (Keyoor).

Edition: Publisher: Mcgraw Hill Education (India) Private Limited 2015Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 BEL.

80. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch (George E); Belch (Michael A); Purani (Keyoor).

Edition: Publisher: Mcgraw Hill Education (India) Private Limited 2015Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 BEL.

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