Mahatma Gandhi Central LIbrary

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381.
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Mcdonald (Malcolm); Mouncey (Peter).

Edition: Publisher: Kogan Page Ltd. 9+293Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MCD.

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382.
Marketing Theory: Foundations, Controversy, Strategy, Resource- Advantage

by Hunt (Shelby D).

Edition: Publisher: Yes Dee Publishing Pvt Ltd, 17+490Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 HUN.

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383.
International Marketing Research: Text and Cases

by Kumeswara Rao (P); Prabhu (N R V).

Edition: Publisher: Excel Books New Delhi 19+528Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KUM.

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384.
The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-to- Face Direct marketing

by Williams (Alison); Mullin (Roddy).

Edition: Publisher: Kogan Page India Pvt Ltd 25+241Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WIL.

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385.
Marketing Your Business

by Westwood (John).

Edition: Publisher: Kogan Page India Pvt Ltd 8+256Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WES.

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386.
Case Study Solutions Marketing

by Kaushal (H).

Edition: Publisher: Mac Millian India Ltd 14+296Availability: MGCL Shelf No 1046-1051, 70266 (1) Checked out (1).

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387.
Marketing Management: A Decision- Making Approach

by Venugopal (Pingali).

Edition: Publisher: Response Books 17+245Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VEN.

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388.
How to Write a Marketing Plan

by Westwood (John).

Edition: Publisher: Kogan Page India Pvt Ltd 7+122Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WES.

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389.
The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Pearson (Timothy R).

Edition: Publisher: TMH 11+240Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 PEA.

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390.
International Marketing: Text and Cases

by Sharma (Gajender).

Edition: Publisher: Excel Books New Delhi 15+373Availability: MGCL Shelf No 1046-1051, 70333 (1) Checked out (1).

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391.
Marketing Strategy

by Mishra (A); Mishra (Amit).

Edition: Publisher: Excel Books New Delhi 15+331Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MIS.

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392.
Cases in Services Marketing

by Nair (Vinith Kumar).

Edition: Publisher: Excel Books New Delhi 8+97Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 NAI.

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393.
Case Study Solutions Marketing

by Kaushal (H).

Edition: Publisher: Mac Millian India Ltd. 14+296Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KAU.

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394.
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Marketing: The Basics

by Moore (Karl); Pareek (Niketh).

Edition: Publisher: Routledge 6+220Availability: MGCL Shelf No 1046-1051, 70392 (1) Checked out (1).

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395.
Managing Indian Brands: Marketing Concepts and Strategies

by Ramesh Kumar (S).

Edition: Publisher: Vikas Publishing House (P) Ltd. 12+356Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 RAM.

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396.
Fashion Brands: Branding Style From Armani to Zara

by Tungate (Mark).

Edition: Publisher: Kogan Page Ltd. 15+264Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 TUN.

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397.
Branded Male: Marketing to Men

by Tungate (Mark).

Edition: Publisher: Kogan Page Ltd. 9+228Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 TUN.

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398.
Case Study Solutions Marketing

by Kaushal (H).

Edition: Publisher: Macmillan India Ltd. 14+296Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KAU.

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399.
Marketing Your Business

by Westwood (John).

Edition: Publisher: Kogan Page Ltd. 8+256Availability: MGCL Shelf No 1046-1051, 70465 (1) Checked out (1).

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400.
Improving Marketing Effectiveness

by Shaw (Robert).

Edition: Publisher: Profile Books Ltd., 7+244Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SHA.

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