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401. Marketing Management

by Latha (S).

Edition: Publisher: Pavai Publications 305Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 LAT.

402. Derivative Markets in India: Trading, Pricing, and Risk Management

by Dixit (Alok); Yadav (Surendra); Et. al.

Edition: Publisher: Tata Mcgraw Hill Publishing Co. Ltd. 14+193Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 DIX.

403. Derivative Markets in India: Trading, Pricing, and Risk Management

by Dixit (Alok); Yadav (Surendra); Et. al.

Edition: Publisher: Tata Mcgraw Hill Publishing Co. Ltd. 14+193Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 DIX.

404. Marketing Management: A South Asian Perspective

by Kotler (Philip); Keller (Kevin Lane); Et. al.

Edition: Publisher: Pearson Education 47+128Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.

405. Marketing Management: A South Asian Perspective

by Kotler (Philip); Keller (Kevin Lane); Et. al.

Edition: Publisher: Pearson Education 47+128Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.

406. Rural Marketing

by Kashyap (Pradeep).

Edition: Publisher: Pearson Education 25+301Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KAS.

407. Rural Marketing

by Kashyap (Pradeep).

Edition: Publisher: Pearson Education 25+301Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KAS.

408. Great Answers to Touch Marketing Questions

by Smith (P R).

Edition: Publisher: Kogan Page India Pvt Ltd 15+298Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SMI.

409. Services Marketing

by Bateson (John E G); Hoffman (Douglas K).

Edition: Publisher: Cengage Learning India Private Ltd 17+468Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BAT.

410. Services Marketing: People, Technology, Strategy

by Lovelock (Christopher); Wirtz (Jochen) et al.

Edition: Publisher: Dorling Kindersely (India) Pvt Ltd 21+683Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 LOV.

411. Marketing Management Whats Inside: An Innovative Approach to Learning and Teaching

by Lacobucci (Dawn); Kapoor (Avinash).

Edition: Publisher: Cengage Learning India Private Ltd 10+270+1Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 LAC.

412. Principles and Practice of Social Marketing: An International Perspective

by Donovan (Rob); Henley (Nadine).

Edition: Publisher: Cambridge University Press. 19+504Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 DON.

413. Globalization and Competition: Why Some Emergent Countries Succeed While Others Fall Behind

by Bresser Pereira (Luiz Carlos).

Edition: Publisher: Cambridge University Press. 5+256Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BRE.

414. Future and Options (Equities-Trading Strategies and Skills)

by Sridhar (A N).

Edition: Publisher: Nil 9+373+6Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SRI.

415. Cracking the Ad Code

by Goldenberg (Jacob); Levav (Amnon).

Edition: Publisher: Cambridge University Press. 10+168Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GOL.

416. Objective Marketing Aptitude: For Banking and Others Competitive Exams

by Sanjay Kumar.

Edition: Publisher: Arihant Publishers (I) Pvt. Ltd., 136+24Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SAN.

417. Strategic Marketing Management

by Soundaian (S).

Edition: Publisher: MJP Publishers 19+343Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SOU.

418. Strategic Marketing Management

by Soundaian (S).

Edition: Publisher: MJP Publishers 19+343Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SOU.

419. Capital Markets: Institutions and Instruments

by Fabozzi (Frank J); Modigliani (Franco).

Edition: Publisher: Portfolio Penguin 16+680Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 FAB.

420. Thorns to Competition

by Chaudhuri (Arindam); Chaudhuri (Rajita).

Edition: Publisher: Vikas Publishing House 324Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CHA.

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