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101. Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line

by Gamble (Paul R); Tapp (Alan) et al.

Publisher: Kogan Page India Pvt Ltd 12+308Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GAM.

102. An Unamerican Business: The Rise of the New European Enterprise

by Kalff (Donald).

Edition: Publisher: Kogan Page India Pvt Ltd 4+220Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 KAL.

103. Green Logistics: Improving the Environmental Sustainability of Logistics

by Mckinnon (Alan); Cullinane (Sharon); Et. al.

Edition: Publisher: Kogan Page India Pvt Ltd 11+372Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 528-532 628 MCK.

104. How Cool Brands Stay Hot:Branding to Generation

by Bergh (Joeri Van Den); Behrer (Mattias).

Edition: Publisher: Kogan Page India Pvt Ltd 17+249Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 BER.

105. How Cool Brands Stay Hot: Branding to Generation

by Bergh (Joeri Van Den); Behrer (Mattias).

Edition: Publisher: Kogan Page India Pvt Ltd 17+249Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 BER.

106. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Mcdonald (Malcolm); Mouncey (Peter).

Edition: Publisher: Kogan Page Ltd. 9+293Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MCD.

107. Bold: How to be Brave in Business and Win

by Smith (Shaun); Milligan (Andy).

Edition: Publisher: Kogan Page India Pvt Ltd 11+317Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 SMI.

108. Global Logistics: New Directions in Supply Chain Management

by Waters (Donald) Ed.

Edition: Publisher: Kogan Page India Pvt Ltd 25+510Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1015-1016 658.1 WAT.

109. The Call Centre Training Handbook: A Complete Guide to Learning and Development in Contact Centres

by Wilson (John P).

Edition: Publisher: Kogan Page India Pvt Ltd 15+319Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 WIL.

110. Handbook of Educational Technology

by Ellington (Henry); Percival (Fred); Et. al.

Edition: Publisher: Kogan Page India Pvt Ltd 11+262Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 21 37 ELL.

111. A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts

by Sloane (Paul).

Edition: Publisher: Kogan Page India Pvt Ltd 19+217Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 SLO.

112. How to Succeed at Retail: Winning case Studies and Strategies for Retailers and Brands

by Lincoln (Keith); Thomassen (Lars).

Edition: Publisher: Kogan Page India Pvt Ltd 13+207Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1062-1063 658.87 LIN.

113. How to Prepare a Business Plan

by Blackwell (Edward).

Edition: Publisher: Kogan Page India Pvt Ltd 7+182Availability: MGCL Shelf No 1005-1011, 70218 (1) Checked out (1).

114. From New Recruit to High Flyer: No- Nonsense Advice on How to Fast Track Your Career

by Karseras (Hugh).

Edition: Publisher: Kogan India Pvt.Ltd. 6+218Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 22-27 37.04 KAR.

115. Integrated Branding: Becoming Brand- Driven Through Company- Wide Action

by LePla (F Joseph); Parker (Lynn M).

Edition: Publisher: Kogan India Pvt.Ltd. 14+299Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 LEP.

116. The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-to- Face Direct marketing

by Williams (Alison); Mullin (Roddy).

Edition: Publisher: Kogan Page India Pvt Ltd 25+241Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WIL.

117. Fit to Bust: How Great Companies

by Phillips (Tim).

Edition: Publisher: Kogan Page India Pvt Ltd 5+210Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1005-1011 658.1 PHI.

118. Scoring Points: How Tesco is Winning Customer Loyalty

by Humby (Clive); Hunt (Terry); Et. al.

Edition: Publisher: Kogan Page India Pvt Ltd 11+276Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1000-1002 657.424 HUM.

119. Marketing Your Business

by Westwood (John).

Edition: Publisher: Kogan Page India Pvt Ltd 8+256Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WES.

120. The Branded Mind: What Neuroscience Really Tells us About the Puzzle of the Brain and the Brand

by Plessis (Erik Du).

Edition: Publisher: Kogan Page India Pvt Ltd 17+251Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 PLE.

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