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141.
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Textbook of Marketing of Services: The Indian Experience
by Nimit Chowdhary; Monika Chowdhary | [AUTHOR]. Publisher: 2007; Macmillan India LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 NIM.
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142.
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Total E-mail Marketing: Maximizing Your Results from Integrated e-marketing
by Chaffey (Dave) | [AUTHOR]. Edition: 2Publisher: "17-A / 1, Main Ring RoadLajpat Nagar IV,New Delhi,New Delhi,India-110 024" ; "Reed Elsevier India P. Ltd.,"; 2008Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CHA.
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143.
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Marketing & Selling Professional Services: Practical Approaches to Practice Development
by Forsyth (Patrick) | [AUTHOR]. Edition: 3Publisher: 2004; Kogan Page IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 FOR.
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144.
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
by Young (Antony); Aitken (Lucy) | [AUTHOR]. Publisher: 2007; Kogan Page LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 YOU.
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145.
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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing face-to-face Direct Marketing
by Williams (Alison); Mullin (Roddy) | [AUTHOR]. Publisher: 2008; Kogan Page LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WIL.
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146.
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Marketing Management: Text and Cases
by Panda (Tapan K) | [AUTHOR]. Edition: 2Publisher: 2007Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 PAN.
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147.
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"Services Marketing: Concepts, Planning and Implementation"
by Bhattacharjee (C) | [AUTHOR]. Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BHA.
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148.
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"Marketing Management: Comprehensive Text, Best Practices, Corporate Insights"
by Arun Kumar; Meenakshi (N) | [AUTHOR]. Publisher: 2006; Vikas Ppublishing HouseAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ARU.
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149.
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Marketing Management: A South Asian Perspective
by Kotler (Philip); Keller (Kevin Lane); Koshy (Abraham) | [AUTHOR]. Edition: 13Publisher: 2009Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.
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150.
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Marketing Models
by Lilien (Gary L); Kotler (Philip); Sridhar Moorthy (K) | [AUTHOR]. Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 LIL.
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151.
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Marketing Research
by Aaker (David A); Kumar (V); Day (George S) | [AUTHOR]. Edition: 7Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 AAK.
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152.
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"Marketing Management: Concepts, Cases, Challenges and Trends"
by Govindarajan (M) | [AUTHOR]. Edition: 2Publisher: 2007Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GOV.
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153.
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Marketing Management: Text and Cases
by Jayachandran (S) | [AUTHOR]. Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JAY.
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154.
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Marketing Management: A Relationship Marketing Perspective
by Cranfield school of Management | [AUTHOR]. Publisher: 2001Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CRA.
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155.
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Marketing Management: Text and Cases
by Rajagopal | [AUTHOR]. Publisher: 2008; Vikas Publishing HouseAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 RAJ.
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156.
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Marketing in India: Cases and Readings
by Neelamegham (S) | [AUTHOR]. Edition: 3Publisher: 2008; Vikas Publishing HouseAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 NEE.
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157.
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Marketing of Services
by Hoffman (K. Douglas); Bateson (John E.G) | [AUTHOR]. Publisher: 2008; Cengage Learning India Private LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 HOF.
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158.
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Marketing Management
by Kumar (N); Mittal (R) | [AUTHOR]. Publisher: 2001; Anmol Publications Pvt LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KUM.
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159.
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Direct Marketing in Action: Cutting - Edge Strategies for Finding and Keeping the Best Customers
by Thomas (Andrew R); Lewison (Dale M); Hauser (William J) | [AUTHOR]. Publisher: 2008Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 THO.
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160.
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
by Mcdonald (Malcolm) | [AUTHOR]. Publisher: 2008; Kogan Page LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MCD.
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