Mahatma Gandhi Central LIbrary

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21.
Consumer Behavior: Concepts and Applications

by Loudon (David L); Della Bitta (Albert J) | [AUTHOR].

Edition: 4Publisher: 2008Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 LOU.

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22.
Consumer Behavior : A Managerial Perspective

by Sharma (Dheeraj) | Mittal (Banwari) | Sheth (Jagdish).

Publisher: Delhi ; Cengage Learning India Pvt.Ltd Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 SHA.

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23.
Consumer Behavior :Buying, Having, and Being

by Solomon (Michael R) | panda (Tapan Kumar).

Edition: 13Publisher: Delhi ; Pearson ; 2020Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 SOL.

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