Mahatma Gandhi Central LIbrary

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561.
Blue Ocean Strategy: How to create uncontested Market Space and make the competition Irrelevant

by Kim (Chan K) | Mauborgne (Renee).

Publisher: Harvard Business Review Press ; 2015Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KIM.

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562.
Marketing

by Baines (Paul) | Fill (Chris) | Rosengren (Sara).

Publisher: Delhi ; Oxford University Press ; 2020Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BAI.

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563.
Industrial Marketing

by Phadtare (Milind T).

Edition: 2Publisher: Delhi ; PHI Learning Private Limited ; 2014Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 PHA.

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564.
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Industrial Marketing :Analysis, Planning and Control

by Reeder (Robert R) | Brierty (Edward G) | Reeder (Betty H).

Edition: 2Publisher: Delhi ; PHI Learning Private Limited ; 2014Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1052 658.8 REE.

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565.
Services Marketing

by Zeithaml (Valarie A) | Bitner (Mary Jo) | Gremler (Dwayne D).

Edition: 4Publisher: Delhi ; Tata McGraw Hill Education Private Limited ; 2009Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ZEI.

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566.
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Introduction to Export Market Research

by Export Training.

Publisher: United Kingdom International Trade Centre UNCTAD/GATT 1978Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 EXP.

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567.
Global Marketing Strategy

by Douglas (Susan P) | Graig (Samuel C).

Publisher: New York McGraw-Hill 1995Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 DOU.

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568.
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Marketing Warfare

by Ries (AI) | Trout (Jack).

Publisher: New York New American Library 1986Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 RIE.

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569.
Strategic Marketing Management

by Dolan (Robert J).

Publisher: Boston Harvard Business School Publications 1991Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 DOL.

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570.
Marketing Management :Analysis, Planning, Implementation and Control

by Kotler (Philip).

Edition: 8Publisher: Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.

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571.
Making Global Deals :What Every Executive Should Know About Negotiating Abroad

by Salacuse (Jeswald W).

Publisher: New York Times Books 1991Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SAL.

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572.
Entry Strategies for International Markets

by Root (Franklin R).

Publisher: New York Lexington Books 1994Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ROO.

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573.
Mastering The Digital Marketplace :Practical Strategies for Competitiveness In The New Economy

by Aldrich (Douglas F) | Kearney (A T).

Publisher: New York John Wiley and Sons 1999Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 ALD.

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