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1. Customer Behavior: a Managerial Perspective

by Sheth (Jagdish N); Mittal (Banwari) | [AUTHOR].

Edition: 22Publisher: 2005; Thomson Asia Pvt.LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 SHE.

2. Consumer Behavior : A Managerial Perspective

by Sharma (Dheeraj) | Mittal (Banwari) | Sheth (Jagdish).

Publisher: Delhi ; Cengage Learning India Pvt.Ltd Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1059 658.811 SHA.

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