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1. Ten Rules for Strategic Innovators :From Idea to Execution

by Govindarajan (Vijay).

Publisher: Boston Harvard Business School Publications 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1030 658.3:007.3 GOV.

2. Strategic Marketing Management

by Dolan (Robert J).

Publisher: Boston Harvard Business School Publications 1991Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 DOL.

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