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1. Effective B2B Marketing: Concepts and Cases

by Suresh (K) | [AUTHOR].

Publisher: "52, Nagarjuna Hills,Hyderabad - 500 082" ; 2005; ICFAI University PressAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SUR.

2. B2B Marketing :A South-Asian Perspective

by Hutt (Michael D) | Sharma (Dheeraj) | Speh (Thomas).

Edition: 11Publisher: Delhi ; Cengage Learning ; 2023Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 HUT.

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