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The Omnipowerful Brand
by Delano (Frank) | [AUTHOR]. Publisher: 1999Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 DEL.
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24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers
by Kapoor (Jagdeep) | [AUTHOR]. Publisher: 2005; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.
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Branding: A Guide for Your Journey to Best - Practice Processes
by Hasanali (Farida) | [AUTHOR]. Publisher: 2005; TmhAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 HAS.
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Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive
by Haig (Matt) | [AUTHOR]. Publisher: 2005; Kogan Page India Pvt LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 HAI.
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Brands in the Balance
by Drawbaugh (Kevin) | [AUTHOR]. Publisher: 2001Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 DRA.
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6.
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"Materials Management: Procedures, Text and Cases"
by Datta (A K) | [AUTHOR]. Edition: 2Publisher: 2005; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 DAT.
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Bond Pricing and Portfolio Analysis: Protecting Investors in the Long Run
by Grandville (Olivier De La) | [AUTHOR]. Publisher: 2005; Prentice Hall Of India (P) LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 GRA.
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Brand Management
by Verma (Harsh V) | [AUTHOR]. Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 VER.
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Brands in the Balance: Meeting the Challenges to Commercial Identity
by Drawbaugh (Kevin) | [AUTHOR]. Publisher: 2001; Pearson Education LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 DRA.
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Integrated Branding: Becoming Brand-Driven Through company-wide Action
by Lepla (Joseph F); Parker (Lynn M) | [AUTHOR]. Publisher: 2005; Kogan Page India Pvt LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 LEP.
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"Strategic Brand Management: Building Measuring, and Managing Brand Equity"
by Keller (Kevin Lane) | [AUTHOR]. Edition: 2Publisher: 2004; Prentice Hall Of India (P) LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KEL.
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Hiring the Best and the Birghtest: A Roadmap to MBA Recruting
by Taguchi (Sherrie Gong) | [AUTHOR]. Publisher: "1601, Broadway,New York,New York-NY 10019" ; 2002; American Management AssociationAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 TAG.
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Materials Management: Text and Cases
by Chitale (A K); Gupta (R C) | [AUTHOR]. Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 CHI.
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27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands
by Kapoor (Jagdeep) | [AUTHOR]. Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 KAP.
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Brand Positioning: Strategies for Competitive Advantage
by Sengupta (Subroto) | [AUTHOR]. Edition: 2ndPublisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 SEN.
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16.
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Materials Management: Text and Cases
by Chitale (A K); Gupta (R C) | [AUTHOR]. Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 CHI.
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Building Brands in the Indian Market
by Panda (Tapan K) | [AUTHOR]. Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 PAN.
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18.
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Contemporary Branding: Practices and Applications
by Ram Raj (T Venkat) Ed | [AUTHOR]. Publisher: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2007; The ICFAI UniversityAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 RAM.
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19.
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"Case Studies in Brand Management, Vol.1"
by [AUTHOR]. Publisher: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2004; The ICFAI UniversityAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7.
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20.
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Understanding Brands
by Cheverton (Peter) | [AUTHOR]. Publisher: 2006; Kongan Page India Pvt LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1039-1040 658.7 CHE.
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