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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

Nicholas Ind Ed.

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands - 2004 Kogan Page Ltd. - Paper Paper Pack NO

22.5

Brand Management

ISBN: 9-780749-442125

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.7 NIC

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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

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