Mastering The Digital Marketplace :Practical Strategies for Competitiveness In The New Economy (Record no. 189519)

MARC details
000 -LEADER
fixed length control field 00556nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240622s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471345466
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ALD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aldrich (Douglas F)
245 #0 - TITLE STATEMENT
Title Mastering The Digital Marketplace :Practical Strategies for Competitiveness In The New Economy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley and Sons
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Other physical details Hard Back
Extent xiv+321
365 ## - TRADE PRICE
Price amount 548
563 ## - BINDING INFORMATION
Binding note Hard Back
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kearney (A T)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        Kumaraguru College of Technology Kumaraguru College of Technology MGCL Shelf No 1046-1051 2024-06-11 548.00 1 658.8 ALD Z 18750 2025-01-30 2024-12-17 548.00 2024-06-22 Books MBA

Visitor Number: