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101.

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Global Marketing Management by

Keegan (Warren J)
[AUTHOR]

Edition: 7

Language: ENGLISH

Publication details: 2006

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KEE.

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102.

"Service Management: Operations, Strategy, and Information Technology" by

Fitzsimmons (James A); Fitzsimmons (Mona J)
[AUTHOR]

Edition: 5

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 FIT.

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103.

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Services Marketing: Text & Cases by

Nargundkar (Rajendra)
[AUTHOR]

Edition: 2

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 NAR.

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104.

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Marketing Management by

Kotler (Philip); Keller (Kevin Lane)
[AUTHOR]

Edition: 12

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KOT.

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105.

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Marketing Management by

Kotler (Philip)
[AUTHOR]

Edition: 10

Language: ENGLISH

Publication details: 2002

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KOT.

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106.

Marketing Management: Text and Cases by

Varshney (R L); Gupta (S L)
[AUTHOR]

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 VAR.

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107.

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Principles of Marketing by

Kotler (Philip); Armstrong (Gary)
[AUTHOR]

Edition: 11

Language: ENGLISH

Publication details: 2006

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KOT.

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109.

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Principles of Marketing by

Kotler (Philip); Armstrong (Gary)
[AUTHOR]

Edition: 11

Language: ENGLISH

Publication details: 2006

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KOT.

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110.

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Marketing Management: a south Asian Perspective by

Kotler (Philip); Keller (Kevin Lane); Koshy (Abraham); Jha (Mithileshwar)
[AUTHOR]

Edition: 12

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 KOT.

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111.

Research for Marketing Decisions by

Green (Paul E); Tull (Donald S); Albaum (Gerald)
[AUTHOR]

Edition: 5

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 GRE.

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112.

Research for Marketing Decisions by

Green (Paul E); Tull (Donald S); Albaum (Gerald)
[AUTHOR]

Edition: 5

Language: ENGLISH

Publication details: 2007

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 GRE.

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113.

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Contemporary Marketing: the changing Face of Marketing in 21st Century by

Panda (Tapan K)
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2006; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 PAN.

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114.

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Emotion Marketing: the Changing Face of Marketing in 21st Century by

Sangeetha (K) Ed
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2006; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 SAN.

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115.

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Event-Based Marketing: Strategies and Cases by

Sreedhar (G V S); Balakrishna (A V) Eds
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2006; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 SRE.

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116.

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Fast Food Retailing: Emerging Trends by

Lahiri (Keka) Ed
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2006; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1062-1063 658.87 LAH.

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117.

Indian Retail Sector: a Primer by

Mehrotra (Nitin)
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2007; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1062-1063 658.87 MEH.

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118.

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Multicultural Marketing: An Introduction by

Sreedhar (G V S) Ed
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2006; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 SRE.

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119.

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Tourism Marketing by

Panda (Tapan K); Mishra (Sitikantha)
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2006; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 PAN.

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120.

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Viral Marketing: Concepts and Cases by

Gopalan (Swapna) Ed.; Taher (Nasreen)
[AUTHOR]

Language: ENGLISH

Publication details: "#52, Nagarjuna Hills,Hyderabad - 500 082" ; 2007; The ICFAI University

Availability: Items available for loan: Kumaraguru College of Technology (1)Location, call number: MGCL Shelf No 1046-1051 658.8 GOP.

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